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Private Label

  • You deal directly with your suppliers and sources.
  • With private branding, you create your own unique image, which begets a marketing identity and promotes stronger customer recognition and loyalty.
  • The packaging and labels are tailored to meet the private label owner's specifications, including product name, description, company's logo and contact information.
  • Private labeling gives you more control over pricing, marketing, sales and distribution.
  • Sales of store brand are often more profitable than those of national brands because private label items are (usually) cheaper to make. (It's a given that the lower your expenses, the higher your profits will be).
  • Private label allows the retailer to get the styles a customer is looking for in stock or quickly acquired, and ready to ship.
  • Specific private label products are available only from the retailer - that is to say, customers can't go onto another website or into a store and find the specific private brand product name that you have.
  • It is YOUR 'brand' name that is identified with the product.
  • Private labels make it harder for competitors to match and price check similar products.

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